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How brands become icons : The principles of cultural branding Douglas B Holt

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BookPublisher: Boston, Mass. : Harvard Business School Press, 2004Description: 265 p.; 25 cm.ISBN: 1578517745.Subject(s): Brand name products

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Item type	Current location	Collection	Call number	Status	Date due	Item holds
Book	IUKL Library Open shelves	Purchase	HD69 Hol (Browse shelf)	Available

Total holds: 0

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