Marketing Management : A Strategic Decision-Making Approach.
By: John W Mullins
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Contributor(s): Orville C Walker.
Publisher: New York : McGraw-Hill, ©2013Edition: 8th ed.Description: 547 p. : ill. ; 26 cm.ISBN: 9780078028793.Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book (red spot)
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IUKL Library Open shelves | Purchase | HF5415.13 Boy (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HF5415.13 Boy (Browse shelf) | 2 | Available |
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| HF5415.13 Aak Strategic market management. | HF5415.13 And Strategic marketing management : | HF5415.13 Bas Basic marketing : | HF5415.13 Boy Marketing Management : A Strategic Decision-Making Approach. | HF5415.13 Boy Marketing Management : A Strategic Decision-Making Approach. | HF5415.13 Bra Marketing management : | HF5415.13 Che Strategic marketing management / |
Includes index.
Master in Business Administration (Management)
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