Strategic Marketing.
By: David W Cravens
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Contributor(s): Nigel Piercy.
Publisher: New York : McGraw-Hill, ©2013Edition: 10th ed.Description: 653 p. : ill. ; 26 cm.ISBN: 9780078028908.Subject(s): Marketing -- Decision making
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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| HF5415.135 Cra Strategic marketing. | HF5415.135 Cra Strategic marketing. | HF5415.135 Cra Strategic marketing. | HF5415.135 Cra Strategic Marketing. | HF5415.135 Cra Strategic Marketing. | HF5415.135 Man Management information for marketing decisions : | HF5415.135 Pal How to develop a strategic marketing plan : |
Includes index.
Dept. of Business & Management Master in Business Administration (Management)
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