Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Publisher: Australia : South-Western Cengage Learning, c2012Edition: 7th ed.Description: xxiii, 648 p. : col. ill. ; 28 cm.ISBN: 9780538478342.Other title: Marketing.Subject(s): Marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
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IUKL Library Open shelves | Purchase | HF5415 Lam (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HF5415 Lam (Browse shelf) | 2 | Available |
Previous ed.: 2009.
Includes bibliographical references (p. 612-624) and index.
Bachelor of Business Administration (Hons) in E-Commerce
Bachelor of Information Technology (Hons) in Network Technology
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