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Contemporary Marketing / David L. Kurtz, University of Arkansas.

By: Kurtz, David L.
Material type: materialTypeLabelBookPublisher: Australia : South-western Cengagae Learning, [2014]Edition: 16th ed.Description: xxxiii, 669 pages : ill. ; 29 cm.ISBN: 9781133628460.Subject(s): Marketing
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20190513 MQA FBIHS Bachelor of Business Administration (Hons)
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book (red spot) Book (red spot) IUKL Library
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Purchase HF5415 Kur (Browse shelf) 1 Not For Loan
Book Book IUKL Library
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Purchase HF5415 Kur (Browse shelf) 2 Available
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Includes bibliographical references and index.

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