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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

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BookPublisher: Harlow : Pearson, 2012Description: xxix, 698 p. : col. ill. ; 27 cm.ISBN: 9780273746102.Subject(s): Internet marketing

List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book (red spot)	IUKL Library Open shelves	Purchase	HF5415.1265 Cha (Browse shelf)	1	Not For Loan
Book	IUKL Library Open shelves	Purchase	HF5415.1265 Cha (Browse shelf)	2	Available

Total holds: 0

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Previous	HF5415.1263 Nar Business marketing management :	HF5415.1263 Yov New marketing imperatives.	HF5415.1265 Cha Digital marketing : strategy, implementation and practice /	HF5415.1265 Cha Digital marketing : strategy, implementation and practice /	HF5415.1265 Kin Web marketing cookbook.	HF5415.1265 Kle Strategic electronic marketing - managing e-business.	HF5415.1265 Kle Strategic electronic marketing - managing e-business.	Next

Includes bibliographical references and index.

Bachelor of Business Administration (Hons) in E-Commerce

Bachelor of Communication (Hons) in Integrated Marketing Communication

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