Best practice cases in branding lessons from the world's strongest brands Kevin Lane Keller
By: Keller , Kevin Lane
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Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, 2008Edition: 3rd ed.ISBN: 9780131888654.Subject(s): Branding (Marketing) -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|
Book (red spot)
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IUKL Library Open shelves | Purchase | HD69 KEL (Browse shelf) | Not For Loan |
Total holds: 0
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