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The new strategic brand management : Creating and sustaining brand equity long term Jean-Noël Kapferer

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BookPublisher: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed.Description: 560 p. : ill. 25cm.ISBN: 9780749450854.Subject(s): Brand name products -- Management

List(s) this item appears in: 20190527 MQA FBIHS Master in Communication

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Item type	Current location	Collection	Call number	Status	Date due	Item holds
Book (red spot)	IUKL Library Open shelves	Purchase	HD69 Kap (Browse shelf)	Not For Loan

Total holds: 0

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