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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing. John M. T. Balmer.

By: Balmer, John M. T.
Contributor(s): Greyser, Stephen A.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2003Description: xviii, 365 p. : ill. ; 25 cm.ISBN: 9780415284219.
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Includes index.

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