Marketing communications : theory and applications / John R. Rossiter and Steven Bellman
By: Rossiter, John R
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Material type: 
BookPublisher: Frenchs Forest, NSW : Pearson-Prentice Hall, c2005Description: xviii, 500 p. : ill. ; 26 cm.ISBN: 9781741032697.Subject(s): Communication in marketing -- Textbooks
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
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IUKL Library Open shelves | Purchase | HF5415 Ros (Browse shelf) | 1 | Not For Loan |
Total holds: 0
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