Advertising : principles & practice. William Wells.
By: Wells, William
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Contributor(s): Moriarty, Sandra | Burnett, John.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2006Edition: 7th ed.Description: xxxi, 592 p. : ill. ; 28 cm.ISBN: 0131968815; 9780131968813.
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| HF5823 Per Strategic advertising management. | HF5823 Rom How to advertise - building brands and businesses in the new marketing world. | HF5823 Wel Advertising : principles & practice. | HF5823 Wel Advertising : principles & practice. | HF5823 Wel Advertising : principles & practice. | HF5823 Wel Advertising : principles & practice. | HF5825 Bur Advertising copywriting. |
Includes index.
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