Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
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Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 11th ed.Description: x, 722 p. : ill. ; 29 cm.ISBN: 9780132335713.Subject(s): Marketing -- Decision making -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book (red spot)
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IUKL Library Open shelves | Purchase | HF5415 Ker (Browse shelf) | 1 | Not For Loan | ||
Book
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IUKL Library Open shelves | Purchase | HF5415 Ker (Browse shelf) | 2 | Available | ||
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Book
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IUKL Library Open shelves | Purchase | HF5415 Ker (Browse shelf) | 3 | Available |
Total holds: 0
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