Media research methods : understanding metric and interpretive approaches / James A. Anderson.
By: Anderson, James A.
Publisher: Los Angeles, Calif. : SAGE Publications, c2012Description: xxi, 438 p. : ill. ; 24 cm.ISBN: 9781412999564.Subject(s): Mass media -- Research -- MethodologyItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book | IUKL Library Open shelves | Purchase | P91.3 And (Browse shelf) | 1 | Available |
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Includes bibliographical references (p. 418-426) and index.
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