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Media research methods : understanding metric and interpretive approaches / James A. Anderson.

By: Anderson, James A.
Publisher: Los Angeles, Calif. : SAGE Publications, c2012Description: xxi, 438 p. : ill. ; 24 cm.ISBN: 9781412999564.Subject(s): Mass media -- Research -- Methodology
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190527 MQA FBIHS Master in Communication | 20190227 MQA FACE PhD in Communication
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