Branded lives : the production and consumption of meaning at work / edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
Contributor(s): Brannan, Matthew J | Parsons, Elizabeth | Priola, Vincenza.
Material type:
BookPublisher: Cheltenham, Glos, UK : Edward Elgar, c2011Description: xiv, 201 p. ; 24 cm.ISBN: 9781849800921 (alk. paper).Subject(s): Quality of work life
| Personnel management | Branding (Marketing) | Product management | Industrial relationsOnline resources: Online access Summary: "Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.
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Includes bibliographical references and index.
"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.
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