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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

By: Heding, Tilde.
Contributor(s): Bjerre, Mogens, 1959- | Knudtzen, Charlotte F.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2009Description: xviii, 267 p. : ill. ; 24 cm.ISBN: 9780415443272.Subject(s): Brand name products -- Management | Branding (Marketing)
List(s) this item appears in: 20150427 MQA MIS | 20190527 MQA FBIHS Master in Communication
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Book Book IUKL Library
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