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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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BookPublisher: Boston : Prentice Hall ; c2011Edition: 7th ed.Description: 648 p. : ill., maps ; 28 cm.ISBN: 9780273756064.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing

List(s) this item appears in: 20150427 MQA MIS | 20190307 MQA CFGS Foundation in Arts (FIA)

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book	IUKL Library Open shelves	Purchase	HF5415.13 Lov (Browse shelf)	1	Available
Book	IUKL Library Open shelves	Donation	HF5415.13 Lov (Browse shelf)	2	Available

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