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Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Perrey, Jesko.
Contributor(s): Spillecke, Dennis.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, 2013Edition: 2nd ed.Description: xxii, 374 p. : ill., maps ; 24 cm.ISBN: 9781118489529.Subject(s): Branding (Marketing) | Brand name products | Rate of return
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication | 20190509 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Integrated Marketing Communication | 20201221 MQA FBIHS Bachelor of Communication (Hons) in Corporate Communication
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book Book IUKL Library
Open shelves 		Purchase HF5415.1255 Per (Browse shelf) 1 Available
Total holds: 0

Includes bibliographical references and index.

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