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Reverse innovation : create far from home, win everywhere / Vijay Govindarajan, Chris Trimble ; [foreword by] Indra K. Nooyi.

By: Govindarajan, Vijay.
Contributor(s): Trimble, Chris.
Material type: materialTypeLabelBookPublisher: Boston : Harvard Business Press, 2012Description: xv, 229 p. ; ill. ; 24 cm.ISBN: 9781422157640.Subject(s): International business enterprises -- Management -- Case studies | Technological innovations -- Management -- Case studies | Strategic planning -- Case studies
List(s) this item appears in: 20190307 MQA CFGS Foundation in Arts (FIA) | 20190513 MQA FBIHS Bachelor of Business Administration (Hons) in E-Commerce
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Book Book IUKL Library
Open shelves 		Purchase HD62.4 Gov (Browse shelf) 1 Available
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