Advertising and integrated brand promotion.
By: O'Guinn, Thomas C.
Material type: BookPublisher: Ohio : Thomson, 2002Edition: 3rd ed.Description: index. ; cm.ISBN: 0324113803.Subject(s): Advertising Media PlanningItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5821 Ogu (Browse shelf) | 1 | Not For Loan |
Total holds: 0
Browsing IUKL Library Shelves , Shelving location: Open shelves Close shelf browser
No cover image available | ||||||||
HF5821 Cra Cracking the ad code / | HF5821 Her The advertising strategy of Kentucky fried chicken holding. | HF5821 .JUG Basic advertising | HF5821 Ogu Advertising and integrated brand promotion. | HF5821 Ogu Advertising & integrated brand promotion. | HF5821 Tow Advertising business 2000. | HF5821 Wil The Fundamentals of advertising. |
There are no comments for this item.