IMC : Using advertising and promotion to build brands.
Material type: BookPublisher: Boston : McGraw Hill, 2002Description: index, ill., 783p. ; cm.ISBN: 0071123318.Subject(s): Brand Name Products -- MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book | IUKL Library Open shelves | Purchase | HF5415.13 Imc (Browse shelf) | 1 | Available |
Total holds: 0
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HF5415.13 Har Harvard business review on marketing. | HF5415.13 Hie The one-day marketing plan - organizing and completing a plan that works. | HF5415.13 Hut Business marketing management : B2B / | HF5415.13 Imc IMC : | HF5415.13 Int International encyclopedia of business and management / | HF5415.13 Int International encyclopedia of business and management / | HF5415.13 Int International encyclopedia of business and management / |
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