Strategic marketing : planning and control.
By: Drummond, Graeme.
Contributor(s): Ensor, John.
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HF5415.13 Dar Marketing management : | HF5415.13 Diw Marketing management. | HF5415.13 Dol Marketing management cases. | HF5415.13 Dru Strategic marketing : | HF5415.13 Dun Principles of advertising & IMC. | HF5415.13 Dun Principles of advertising & IMC. | HF5415.13 Goh Marketing wise - approach to strategic marketing for Asia. |
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