IUKL Library

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Brands [electronic resource] : the logos of the global economy / Celia Lury.

by Lury, Celia | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.

by Hannington, Terry | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Corporate reputation [electronic resource] : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

by Burke, Ronald J | Martin, Graeme | Cooper, Cary L | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Farnham, England ; Burlington, Vt. : Gower, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Strategic brand management : lessons for winning brands in globalized markets / Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign.

by John, Deborah Roedder [author] | Torelli, Carlos J [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, [2018]Availability: Items available for loan: IUKL Library [Call number: HD69 Joh] (1). Items available for reference: IUKL Library [Call number: HD69 Joh] (1).
The law of reputation and brands in the Asia Pacific [electronic resource] / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.

by Kenyon, Andrew T | Ng-Loy, Wee Loon | Richardson, Megan | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Cambridge ; New York : Cambridge University Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2018Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Trademarks, brands and competitiveness [electronic resource] / edited by Teresa da Silva Lopes and Paul Duguid.

by Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954- | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Fake stuff [electronic resource] : China and the rise of counterfeit goods / Yi-Chieh Jessica Lin.

by Lin, Yi-Chieh Jessica | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

by Riezebos, H. J, 1960- | Grinten, Jaap van der | ProQuest (Firm).

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

by Tybout, Alice M [editor.] | Calkins, Tim [editor.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

by Watkins, Alexandra [author.].

Edition: Second edition.Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Der Google-Effekt : die Bildung markenspezifischer Verben / Bernd M. Samland.

by Samland, Bernd M [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Berlin : Logos Verlag Berlin, [2010]Copyright date: �2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Point-Of-Sale-Qualit�at : Konzeptualisierung, Operationalisierung und Validierung / Sarah Neuhaus.

by Neuhaus, Sarah [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Berlin : Logos Verlag, [2014]Copyright date: �2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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