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Brands [electronic resource] : the logos of the global economy / Celia Lury.
by Lury, Celia | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.
by Hannington, Terry | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Corporate reputation [electronic resource] : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
by Burke, Ronald J | Martin, Graeme | Cooper, Cary L | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Farnham, England ; Burlington, Vt. : Gower, c2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Strategic brand management : lessons for winning brands in globalized markets / Deborah Roedder John, University of Minnesota, Carlos J. Torelli, University of Illinois at Urbana-Champaign.
by John, Deborah Roedder [author] | Torelli, Carlos J [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, [2018]Availability: Items available for loan: IUKL Library [Call number: HD69 Joh] (1). Items available for reference: IUKL Library [Call number: HD69 Joh] (1).
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The law of reputation and brands in the Asia Pacific [electronic resource] / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
by Kenyon, Andrew T | Ng-Loy, Wee Loon | Richardson, Megan | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Cambridge ; New York : Cambridge University Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018Copyright date: �2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Trademarks, brands and competitiveness [electronic resource] / edited by Teresa da Silva Lopes and Paul Duguid.
by Lopes, Teresa da Silva, 1968- | Duguid, Paul, 1954- | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Fake stuff [electronic resource] : China and the rise of counterfeit goods / Yi-Chieh Jessica Lin.
by Lin, Yi-Chieh Jessica | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2011Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
by Riezebos, H. J, 1960- | Grinten, Jaap van der | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
by Tybout, Alice M [editor.] | Calkins, Tim [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.
by Watkins, Alexandra [author.]. Edition: Second edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Der Google-Effekt : die Bildung markenspezifischer Verben / Bernd M. Samland.
by Samland, Bernd M [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin : Logos Verlag Berlin, [2010]Copyright date: �2010Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Point-Of-Sale-Qualit�at : Konzeptualisierung, Operationalisierung und Validierung / Sarah Neuhaus.
by Neuhaus, Sarah [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Berlin : Logos Verlag, [2014]Copyright date: �2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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