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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
by Jeffery, Mark, 1965- | ebrary, Inc. Material type:  Book; Format:
electronic
available online
 ; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy [electronic resource] / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson.
by Shapiro, Stanley J | Svensson, G�oran | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford : Emerald Insight, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Snapshot survey [electronic resource] : quick, affordable marketing research for every organization / Lloyd Corder.
by Corder, Lloyd | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Chicago : Dearborn Trade Pub., 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster.
by Abimbola, Temi | Vallaster, Christine | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster.
by Abimbola, Temi | Vallaster, Christine | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Bradford, England : Emerald Group Publishing, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955- | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York.
by Poynter, Ray [author.] | Williams, Navin, 1972- [author.] | York, Sue, 1968- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, England : Wiley, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Online panel research : a data quality perspective / Callegaro, Mario [and five others], editors.
by Callegaro, Mario [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: West Sussex, England : John Wiley & Sons, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing analytics : a practical guide to real marketing science / Mike Grigsby.
by Grigsby, Mike [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
by Woodside, Arch G [editor.] | Pattinson, Hugh M [editor.] | Marshall, Roger [editor.] | Behrens, Ronny [contributor.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Bingley, England : Edward Elgar, 2014Copyright date: �2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen.
by Lindgreen, Adam | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry.
by Coussement, Kristof | Demoulin, Nathalie | Charry, Karine | ebrary, Inc. Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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The marketing research guide [electronic resource] / Robert E. Stevens ... [et al.].
by Stevens, Robert E, 1942- | ebrary, Inc. Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Best Business Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
by Diamond, Wendy, 1953- | Oppenheim, Michael R. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Binghamton, NY : Haworth Information Press : Routledge, [2004]Copyright date: �2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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Applying scientific reasoning to the field of marketing [electronic resource] : make better decisions / Terry Grapentine.
by Grapentine, Terry. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Burma : business and investment opportunities in emerging Myanmar / Balbir B. Bhasin.
by Bhasin, Balbir B [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing strategy for small- to medium-sized manufacturers [electronic resource] : a practical guide for generating growth, profit, and sales / Charles E. France.
by France, Charles E. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Doing business in emerging markets : roadmap for success / Marcus Goncalves, Jos�e Alves, and Rajabahadur V. Arcot.
by Goncalves, Marcus [author.] | Alves, Jos�e [author.] | Arcot, Rajabahadur V [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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