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New marketing imperatives.
by Yovovich, Bozidar G. Material type:  Book Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Yov] (1).
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Service marketing.
by Zahorik, Anthony J | Keiningham, Timothy L | Rust, Roland T. Material type: Book Publisher: New York : Harper Collins, 1996Availability: Items available for loan: IUKL Library [Call number: HD9980.5 Zah] (3). Items available for reference: IUKL Library [Call number: HD9980.5 Kei] (1).
Checked out (1).
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Services marketing.
by Zeithaml, Valarie A | Bitner, Mary Jo. Material type: Book Publisher: New York : McGraw Hill, 1996Availability: No items available
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Marketing.
by Zikmund, William G | D Amico, Michael. Edition: 6th ed.Material type: Book Publisher: Ohio : South Western, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415 Zik] (1).
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Basic marketing : a global-managerial approach. Material type: Book Publisher: Chicago : Irwin, 1996Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Bas] (1).
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Marketing.
by D'Amica, Michael. Edition: 2nd ed.Material type: Book Publisher: New York : John Wiley & Sons, 1986Availability: Items available for loan: IUKL Library [Call number: HF5415 Dam] (1).
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Perniagaan.
by Griffin, Ricky W. Edition: Bahasa Malaysia.Material type: Book Publisher: Petaling Jaya : Prentice Hall, 2001Availability: Items available for reference: IUKL Library [Call number: HD37 Gri] (1).
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Marketing research.
by Aaker, David A | Day, George S. Edition: 4th ed.Material type: Book Publisher: New York : John Wiley & Sons, [?]Availability: Items available for loan: IUKL Library [Call number: HF5415.2 Aak] (1).
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Prinsip pemasaran : teori & praktis.
by Abu Bakar Abdul Hamid | Md. Mohar Muhammad | Fauziah Sh Ahmad. Material type: Book Publisher: Kuala Lumpur : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415 Abu] (2). Items available for reference: IUKL Library [Call number: HF5415 Abu] (1).
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Marketing briefs : A revision and study guide.
by Dibb, Sally | Simkin, Lyndon. Material type: Book Publisher: Oxford : Butterworth Heinemann, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415 Dib] (1).
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Cases in strategic marketing.
by Rosenthal, David | Brown, Lew G. Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Ros] (1).
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Creative strategy in direct marketing.
by Jones, Susan K. Material type: Book Publisher: Illinois : NTC Business Books, 1990Availability: Items available for loan: IUKL Library [Call number: HF5415.126 Jon] (1).
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Strategic marketing management : meeting the global marketing challenge.
by Anderson, Carol H | Vincze, Julian W. Material type: Book Publisher: Boston : Houghton Mifflin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 And] (1).
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Marketing management cases.
by Dolan, Robert J. Material type: Book Publisher: Boston : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Dol] (1).
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Marketing : an introduction.
by Armstrong, Gary | Kotler, Philip. Edition: 6th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 2002Availability: No items available Checked out (1).
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IMC : Using advertising and promotion to build brands. Material type: Book Publisher: Boston : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Imc] (1).
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International marketing.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book Publisher: Boston : McGraw Hill, 2002Availability: Items available for reference: IUKL Library [Call number: HF1009.5 Cat] (1).
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Strategic marketing : planning and control.
by Drummond, Graeme | Ensor, John. Material type: Book Publisher: Boston : Butterworth Heinemann, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Dru] (1).
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Strategic marketing management.
by Zaini Abd. Kadir | Anizah Zainudin. Material type: Book Publisher: Shah Alam : Universiti Teknologi Mara (UiTM), 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Zai] (1).
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Marketing plans - how to prepare them, how to use them.
by McDonald, Malcolm. Material type: Book Publisher: Boston : Butterworth Heinemann, 2000Availability: Items available for reference: IUKL Library [Call number: HF5415.13 Mcd] (1).
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