IUKL Library

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Attacking judges : how campaign advertising influences state supreme court elections / Melinda Gann Hall.

by Hall, Melinda Gann [author.].

Material type: book Book; Format: available online remote; Literary form: Not fiction Publisher: Stanford, California : Stanford Law Books, 2015Copyright date: �2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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As heard on TV [electronic resource] : popular music in advertising / Bethany Klein.

by Klein, Bethany | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Farnham, England ; Burlington, VT : Ashgate, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The economy of icons [electronic resource] : how business manufactures meaning / Ernest Sternberg.

by Sternberg, Ernest, 1953- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, 1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Advertising and identity in Europe [electronic resource] : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.

by Cannon, Jackie | Baubeta, Patricia Anne Odber de, 1953- | Warner, Ian Robin, 1940- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bristol ; Portland, OR : Intellect, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.

by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Mediaspeak [electronic resource] : three American voices / Roy F. Fox.

by Fox, Roy F | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman.

by Zimmerman, Jan | ebrary, Inc.

Edition: 6th ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Gulf Breeze, Fla. : Maximums Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Developing advertising with qualitative market research [electronic resource] / Judith Wardle.

by Wardle, Judith | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, CA : Sage, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Guerrilla marketing for dummies [electronic resource] / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.

by Margolis, Jonathan | Levinson, Jay Conrad | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Choices and changes [electronic resource] : interest groups in the electoral process / Michael M. Franz.

by Franz, Michael M, 1976- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Philadelphia : Temple University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.].

by Phillips, Robbin | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Brought to you by [electronic resource] : postwar television advertising and the American dream / Lawrence R. Samuel.

by Samuel, Lawrence R | ebrary, Inc.

Edition: 1st ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Austin : University of Texas Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Consuming modernity [electronic resource] : gendered behaviour and consumerism before the baby boom / edited by Cheryl Krasnick Warsh and Dan Malleck.

by Warsh, Cheryl Lynn Krasnick, 1957- | Malleck, Dan | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Vancouver : UBC Press, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Advertising and society [electronic resource] : an introduction / edited by Carol J. Pardun.

by Pardun, Carol J | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley Blackwell, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Advertising on Google [electronic resource] : the high performance cookbook / Kristina Cutura.

by Cutura, Kristina | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Birmingham : Packt Pub., 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.

by Heyman, Jay H, 1939- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Ethnography at work [electronic resource] / Brian Moeran.

by Moeran, Brian, 1944- | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : Berg, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Advertising photography [electronic resource] : a straightforward guide to a complex industry / by Lou Lesko ; with Bobbi Lane.

by Lesko, Lou | Lane, Bobbi | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston, MA : Thomson Course Technology, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.

by Flowers, Paul W | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Dallas, Tex. : Brown Books, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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