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Marketing management.
by Malhotra, R. K | Singh, Nachhattar | Sharma, S. D. Material type:  Book Publisher: Kuala Lumpur : CRES, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mal] (1).
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Pengurusan perniagaan : konsep, strategi & operasi / edited by Osman Mohamad and Fauziah Md Taib.
by Fauziah Md. Taib. edt | Osman Mohamad. edt. Material type: Book Publisher: Malaysia : McGraw Hill, 2000Availability: Items available for loan: IUKL Library [Call number: HF5500.2 Pen] (1).
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Strategic marketing problems : cases and comments.
by Peterson, Robert A | Kerin, Roger A. Material type: Book Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.135 Pet] (1).
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Marketing management.
by Rosa, Jose Antonio | Bagaozzi, Richard P | Celly, Kirti Sawhney | Coronel. Material type: Book Publisher: London : Prentice Hall, 1998Availability: Items available for loan: IUKL Library [Call number: HF5415 Bag] (2).
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Entrepreneurship and new venture formation / Thomas W Zimmerer; Norman M Scarborough
by Scarborough, Norman M | Zimmerer, Thomas W. Material type: Book Publisher: New Jersey : Prentice Hall, 1996Availability: Items available for loan: IUKL Library [Call number: HB615 Sca] (1).
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New marketing imperatives.
by Yovovich, Bozidar G. Material type: Book Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.1263 Yov] (1).
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Marketing briefs : A revision and study guide.
by Dibb, Sally | Simkin, Lyndon. Material type: Book Publisher: Oxford : Butterworth Heinemann, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415 Dib] (1).
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Strategic marketing management : meeting the global marketing challenge.
by Anderson, Carol H | Vincze, Julian W. Material type: Book Publisher: Boston : Houghton Mifflin, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 And] (1).
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Marketing management cases.
by Dolan, Robert J. Material type: Book Publisher: Boston : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Dol] (1).
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Strategic marketing : planning and control.
by Drummond, Graeme | Ensor, John. Material type: Book Publisher: Boston : Butterworth Heinemann, 1999Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Dru] (1).
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Strategic marketing management.
by Zaini Abd. Kadir | Anizah Zainudin. Material type: Book Publisher: Shah Alam : Universiti Teknologi Mara (UiTM), 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Zai] (1).
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Marketing management. Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Book Publisher: New Jersey : Prentice Hall, 2003Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (4). Items available for reference: IUKL Library [Call number: HF5415.13 Kot] (1).
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Marketing management - an Asian perspective.
by Kotler, Philip. Material type: Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Kot] (1).
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Marketing management.
by Saxena, Rajan. Edition: 2nd ed.Material type: Book Publisher: New Delhi : Tata McGraw, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Sax] (1).
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eMarketing eXcellence the heart of eBusiness.
by Smith, Pr. Edition: 2nd.Material type: Book Publisher: Amsterdam : Elsevier, 2005Availability: Items available for loan: IUKL Library [Call number: HF5415.1265 Smi] (1).
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International marketing.
by Terpstra, Vern. Edition: 8th.Material type: Book Publisher: Australia : Thomson, 2000Availability: Items available for reference: IUKL Library [Call number: HF1009.5 Ter] (1).
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Marketing.
by Lamb, Charles W. Edition: 7th.Material type: Book Publisher: Australia : Thomson, 2004Availability: Items available for reference: IUKL Library [Call number: HF5415 Lam] (1).
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Marketing management - text and cases.
by Lal, Rajiv | Quelch, John A. Material type: Book Publisher: Boston : McGraw Hill, 2005Availability: Items available for reference: IUKL Library [Call number: HF5415.13 Lal] (1).
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Marketing management.
by Mullins, John W. Edition: 5th.Material type: Book Publisher: Boston : McGraw Hill, 2006Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Mul] (1). Checked out (1).
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A preface to marketing management.
by Peter, J.Paul. Edition: 10th.Material type: Book Publisher: Boston : McGraw Hill, 2006Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Pet] (2). Items available for reference: IUKL Library [Call number: HF5415.13 Pet] (1).
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