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Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / Alice Mazzucchelli, Roberto Chierici.
by Mazzucchelli, Alice [author.] | Chierici, Roberto [author.]. Material type:  Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Torino, [Italy] : G. Giappichelli Editore, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Social commerce e comportamento d'acquisto : gli effetti del digital sulla fiducia del consumatore / Alice Mazzucchelli, Roberto Chierici.
by Mazzucchelli, Alice [author.] | Chierici, Roberto [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Torino, [Italy] : G. Giappichelli Editore, 2017Copyright date: �2017Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close.
by Close, Angeline | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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E-marketing [electronic resource] : applications of information technology and the internet within marketing / Cor Molenaar.
by Molenaar, Cor | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Other title: Electronic marketing.Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The social media industries [electronic resource] / edited by Alan B. Albarran.
by Albarran, Alan B | ProQuest (Firm). Material type: Book; Format:
electronic
available online
; Literary form:
Not fiction
Publisher: New York : Routledge, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
by Tagg, Stephen [editor.] | Stevenson, Alan [editor.] | Vescovi, Tiziano [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Oxfordshire, England ; New York : Routledge, 2012Copyright date: �2012Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963 | Ellis-Chadwick, Fiona. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Pearson, [2019]Availability: Items available for loan: IUKL Library [Call number: HF5415.1 Cha] (1). Items available for reference: IUKL Library [Call number: HF5415.1 Cha] (1).
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Online marketing to investors : how to develop effective investor relations / Daniel Valentine.
by Valentine, Daniel R [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker.
by Wrigley, Cara [author.] | Straker, Karla [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Milton, Qld : John Wiley & Sons Australia, Ltd, 2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Business hack : the wealth dragon way to build a successful business in the digital age / John Lee.
by Lee, John [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.
by Tybout, Alice M [editor.] | Calkins, Tim [editor.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Rehumanize your business : how personal videos accelerate sales and improve customer experience / Ethan Beute, Stephen Pacinelli.
by Beute, Ethan, 1973- [author.] | Pacinelli, Stephen, 1977- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: �2019Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman [author.]. Edition: Sixth edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Other title: New rules of marketing and PR.Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Round the Clock : How a 24×7 Digital Marketplace Is Transforming Business.
by Titus, Ray. Edition: 1st ed.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New Delhi : SAGE Publications, 2018Copyright date: {copy}2018Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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