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Results of search for 'an:"3919"'
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Authors
Bitner, Mary Jo.
Zeithaml, Valarie A.
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IUKL Library
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PBL
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Topics
Customer Services.
Marketing.
Service Industries
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Services marketing : integrating customer focus across the firm.
by
Zeithaml, Valarie A
|
Bitner, Mary Jo.
Edition:
2nd ed.
Material type:
Book
Publisher:
Boston : McGraw Hill Higher Education, 2000
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IUKL Library [
Call number:
HD9980 Zei] (4).
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Services marketing.
by
Zeithaml, Valarie A
|
Bitner, Mary Jo.
Material type:
Book
Publisher:
New York : McGraw Hill, 1996
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