Strategic Marketing.
By: David W Cravens.
Contributor(s): Nigel Piercy.
Publisher: New York : McGraw-Hill, ©2013Edition: 10th ed.Description: 653 p. : ill. ; 26 cm.ISBN: 9780078028908.Subject(s): Marketing -- Decision makingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book (red spot) | IUKL Library Open shelves | Purchase | HF5415.135 Cra (Browse shelf) | 1 | Not For Loan | ||
Book | IUKL Library Open shelves | Purchase | HF5415.135 Cra (Browse shelf) | 2 | Available |
Total holds: 0
Includes index.
Dept. of Business & Management Master in Business Administration (Management)
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