Strategic marketing problems : cases and comments.
By: Peterson, Robert A.
Contributor(s): Kerin, Roger A.
Material type: BookPublisher: New Jersey : Prentice Hall, 2000Description: 9th ed. index, 729p., bibliography. ; cm.ISBN: 0130276618.Subject(s): Marketing -- Management | Marketing -- Decision MakingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | Purchase | HF5415.135 Pet (Browse shelf) | 1 | Available |
Total holds: 0
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