IUKL Library

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Marketing communications : frameworks, theories and applications.

by Fill, Chris.

Material type: book Book Publisher: London : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Fil] (1).
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Business marketing face to face [electronic resource] : the theory and practice of B2B / Chris Fill & Scot McKee.

by Fill, Chris | McKee, Scot | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Oxford : Goodfellow Publishers Ltd., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
The Library's homepage is at http://library.iukl.edu.my/.