IUKL Library

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Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.

by Gray, Brendan J | Hooley, Graham J | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Bradford, England : Emerald Group Publishing, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : |a New York : Prentice Hall Europe, 1998Availability: Items available for reference: IUKL Library [Call number: HF5415 Hoo] (1).
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