IUKL Library

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Marketing management : text and cases.

by Darymple, Douglas J | Parsons, Leonard J.

Material type: book Book Publisher: New York : John Wiley & Sons, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.13 Dar] (1). Items available for reference: IUKL Library [Call number: HF5415.13 Dar] (1).
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Market response models [electronic resource] : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.

by Hanssens, Dominique M | Parsons, Leonard J | Schultz, Randall L | ebrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: Boston : Norwell, Mass. : Kluwer Academic, Distributiors for North, Central and South America, Kluwer Academic Publishers, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: IUKL Library (1).
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