The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
By: Salinas, Gabriela.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009Description: xxviii, 420 p. : ill.Subject(s): Branding (Marketing) | Brand name products | ValuationGenre/Form: Electronic books.DDC classification: 657/.7 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10500915 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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