Toward a better understanding of the role of value in markets and marketing [electronic resource] / edited by Stephen L. Vargo, Robert F. Lusch.
Contributor(s): Vargo, Stephen L | Lusch, Robert F | ebrary, Inc.
Material type:
BookSeries: Review of marketing research. Special issue, v. 9.Publisher: Bingley, U.K. : Emerald, 2012Edition: 1st ed.Description: xv, 252 p. : ill.Subject(s): ValueGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10571117 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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