IUKL Library

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Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Marketing strategy for small- to medium-sized manufacturers [electronic resource] : a practical guide for generating growth, profit, and sales / Charles E. France.

by France, Charles E.

Edition: 1st ed.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.

by Malhotra, Naresh K [author.] | Uslay, Can, 1973- [author.] | Bayraktar, Ahmet [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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