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		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [author.]. Edition: First edition.Material type: Book; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Log in to add tags. Add to cart (remove)
		Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Malhotra, Naresh K [author.] \| Uslay, Can, 1973- [author.] \| Bayraktar, Ahmet [author.]. Edition: First edition.Material type: Book; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1). Place hold Add to cart (remove)

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