IUKL Library

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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Material type: book Book Publisher: London : Prentice Hall, 1997Availability: Items available for loan: IUKL Library [Call number: HF5415 Bur] (2). Items available for reference: IUKL Library [Call number: HF5415 Bur] (1).
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Marketing communications : frameworks, theories and applications.

by Fill, Chris.

Material type: book Book Publisher: London : Prentice Hall, 1995Availability: Items available for loan: IUKL Library [Call number: HF5415.123 Fil] (1).
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