IUKL Library

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Basics of branding : a practical guide for managers / Jay Gronlund.

by Gronlund, Jay [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Profiting from services and solutions : what product-centric firms need to know / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas.

by Zeithaml, Valarie A [author.] | Salas, Jim [author.] | Bitner, Mary Jo [author.] | Brown, Stephen Walter, 1943- [author.].

Edition: First edition.Material type: book Book; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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