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Customer relationship management : creating competitive advantage through win-win relationship strat.
by Storbacka, Kaj | Lehtinen, Jarmo R. Material type: Book Publisher: Boston : McGraw Hill, 2001Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Sto] (1).
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Customer relationship management essentials.
by Gosney,John W | Boehm,Thomas P. Material type: Book Publisher: California : [s.n.], 2000Availability: Items available for loan: IUKL Library [Call number: HF5415.5 Gos] (1).
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Customer relationship management.
by Brown,Stanley A. Material type: Book Publisher: Singapore : John Wiley & Sons, 2000Availability: Items available for loan: IUKL Library [Call number: HF5415 Bro] (1).
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Customer relationship management.
by Anderson, Kristin. Material type: Book Publisher: New York : McGraw Hill, 2002Availability: Items available for loan: IUKL Library [Call number: HF5415 And] (2). Items available for reference: IUKL Library [Call number: HF5415 And] (1).
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Dynamic customer strategy : today's CRM / John F. Tanner, Jr.
by Tanner, John F [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence / Jo�el Le Bon.
by Le Bon, Jo�el [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.
by Malhotra, Naresh K [author.] | Uslay, Can, 1973- [author.] | Bayraktar, Ahmet [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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Sales ethics : how to sell effectively while doing the right thing / Alice Alessandri and Alberto Aleo.
by Alessandri, Alice [author.] | Aleo, Alberto [author.]. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Online access: Click to View Availability: Items available for loan: IUKL Library (1).
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