| 000 | 01666nam a22003614a 4500 | ||
|---|---|---|---|
| 001 | ebr10084442 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 040204s2004 enka sb 001 0 eng | ||
| 020 | _z9780749441807 | ||
| 020 | _z0749441801 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)61166544 | ||
| 050 | 1 | 4 |
_aHF5415.2 _b.H253 2004eb |
| 082 | 0 | 4 |
_a658.8/3 _222 |
| 100 | 1 | _aHague, Paul N. | |
| 245 | 1 | 0 |
_aMarket research in practice _h[electronic resource] : _ba guide to the basics / _cPaul Hague, Nick Hague & Carol-Ann Morgan. |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
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| 300 |
_axii, 244 p. : _bill. |
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| 490 | 1 | _aMarket research in practice series | |
| 504 | _aIncludes bibliographical references (p. 221-235) and index. | ||
| 505 | 0 | _aIntroduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aMarketing research. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aHague, Nick, _d1974- |
|
| 700 | 1 |
_aMorgan, Carol-Ann, _d1958- |
|
| 710 | 2 | _aebrary, Inc. | |
| 830 | 0 | _aMarket research in practice series. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10084442 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
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| 999 |
_c134751 _d134751 |
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