| 000 | 01657nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ebr10629615 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 121211s2013 si a sb 001 0 eng d | ||
| 020 | _z9781118153741 | ||
| 020 | _z9780470821329 | ||
| 020 | _z9781118153888 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)823737737 | ||
| 050 | 1 | 4 |
_aHF5415 _b.D38 2013eb |
| 100 | 1 |
_aDavis, John, _d1960 Feb. 17- |
|
| 245 | 1 | 0 |
_aMeasuring marketing _h[electronic resource] : _b110+ key metrics every marketer needs / _cJohn A. Davis. |
| 250 | _a2nd ed. | ||
| 260 |
_aSingapore : _bJohn Wiley & Sons Singapore, _c2013. |
||
| 300 |
_axxii, 344 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _asection 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aMarketing _xEvaluation. |
|
| 650 | 0 | _aMarketing research. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10629615 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c138172 _d138172 |
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