| 000 | 01253nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | ebr10677847 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 130403s2013 njua sb 001 0 eng d | ||
| 020 | _z9781118092217 | ||
| 020 | _z9781118255902 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)841170436 | ||
| 050 | 1 | 4 |
_aHF5415.55 _b.G67 2013eb |
| 100 | 1 | _aGordon, Ian H. | |
| 245 | 1 | 0 |
_aManaging the new customer relationship _h[electronic resource] : _bstrategies to engage the social customer and build lasting value / _cIan H. Gordon. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2013. |
||
| 300 |
_axxi, 327 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10677847 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c145968 _d145968 |
||