| 000 | 01572nam a2200385Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10305901 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 091019s2009 cau sb 000 0 eng d | ||
| 020 | _z9781607800088 | ||
| 020 | _z9781607800804 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)567998999 | ||
| 050 | 1 | 4 |
_aHF1416 _b.W48 2009eb |
| 100 | 1 |
_aWhite, Michael, _d1951- |
|
| 245 | 1 | 2 |
_aA short course in international marketing blunders _h[electronic resource] : _bmistakes made by companies that should have known better / _cMichael White. |
| 246 | 3 | 0 | _aInternational marketing blunders |
| 246 | 3 | 0 | _aMistakes made by companies that should have known better |
| 250 | _a3rd ed. | ||
| 260 |
_aPetaluma, CA : _bWorld Trade Press, _cc2009. |
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| 300 | _aix, 177 p. | ||
| 490 | 1 | _aThe short course in international trade series | |
| 504 | _aIncludes bibliographical references (p. 181-182). | ||
| 504 | _aIncludes web resources. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aBusiness failures. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 830 | 0 | _aShort course in international trade series. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10305901 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c147872 _d147872 |
||