000 01273nam a2200325 a 4500
001 ebr10571117
003 CaPaEBR
007 cr cn|||||||||
008 120625s2012 enka sb 000 0 eng d
020 _z9781780529127
020 _z9781780529134 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)795895104
050 1 4 _aHB201
_b.T69 2012eb
245 0 0 _aToward a better understanding of the role of value in markets and marketing
_h[electronic resource] /
_cedited by Stephen L. Vargo, Robert F. Lusch.
250 _a1st ed.
260 _aBingley, U.K. :
_bEmerald,
_c2012.
300 _axv, 252 p. :
_bill.
490 0 _aReview of marketing research. Special issue,
_x1548-6435 ;
_vv. 9
504 _aIncludes bibliographical references.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2011.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aValue.
655 7 _aElectronic books.
_2local
700 1 _aVargo, Stephen L.
700 1 _aLusch, Robert F.
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/kliuc/Doc?id=10571117
_zAn electronic book accessible through the World Wide Web; click to view
942 _2lcc
_cEBK
999 _c159582
_d159582