000			02183nam a2200421 a 4500
001			ebr10404812
003			CaPaEBR
007			cr cn|||||||||
008			060518s2010 mdua sb 001 0 eng d
010			_z 2006016643
020			_z0742541363 (cloth : alk. paper)
020			_z0742541371 (pbk. : alk. paper)
020			_z9780742541368 (cloth : alk. paper)
020			_z9780742541375 (pbk. : alk. paper)
020			_z9781442203358 (pbk. : alk. paper)
020			_z9781442203365 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)760154802
050	1	4	_aHF5823 _b.B454 2010eb
082	0	4	_a659.1 _222
100	1		_aBerman, Margo, _d1947-
245	1	0	_aStreet-smart advertising _h[electronic resource] : _bhow to win the battle of the buzz / _cMargo Berman.
260			_aLanham, Md. : _bRowman & Littlefield Publishers, _c2010.
300			_axii, 244 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aRev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aAdvertising.
650		0	_aCommercial art.
650		0	_aGraphic design (Typography)
650		0	_aAdvertising media planning.
650		0	_aCreation (Literary, artistic, etc.)
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10404812 _zAn electronic book accessible through the World Wide Web; click to view
942			_2lcc _cEBK
999			_c160521 _d160521