| 000 | 01370nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ebr10500915 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 090206s2009 enkad sb 001 0 eng d | ||
| 010 | _z 2009004184 | ||
| 020 | _z9780470740316 (cloth) | ||
| 020 | _z9780470745816 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)762164126 | ||
| 050 | 1 | 4 |
_aHF5415.1255 _b.S35 2009eb |
| 082 | 0 | 4 |
_a657/.7 _222 |
| 100 | 1 | _aSalinas, Gabriela. | |
| 245 | 1 | 4 |
_aThe international brand valuation manual _h[electronic resource] : _ba complete overview and analysis of brand valuation techniques, methodologies and applications / _cGabriela Salinas. |
| 260 |
_aChichester, West Sussex, England ; _aHoboken, N.J. : _bWiley, _cc2009. |
||
| 300 |
_axxviii, 420 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aValuation. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10500915 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c172020 _d172020 |
||