000 | 01910nam a2200385 a 4500 | ||
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001 | ebr10199729 | ||
003 | CaPaEBR | ||
007 | cr cn||||||||| | ||
008 | 060706s2007 enka sb 001 0 eng | ||
010 | _z 2006022341 | ||
020 | _z9780195180862 (cloth : alk. paper) | ||
040 |
_aCaPaEBR _cCaPaEBR |
||
035 | _a(OCoLC)647682062 | ||
050 | 1 | 4 |
_aHF5386 _b.M564 2007eb |
082 | 0 | 4 |
_a658.4 _222 |
100 | 1 | _aMeyer, Marc H. | |
245 | 1 | 4 |
_aThe fast path to corporate growth _h[electronic resource] : _bleveraging knowledge and technologies to new market applications / _cMarc H. Meyer. |
260 |
_aOxford ; _aNew York : _bOxford University Press, _c2007. |
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300 |
_aviii, 326 p. : _bill. |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. | |
533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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650 | 0 | _aSuccess in business. | |
650 | 0 | _aCreative ability in business. | |
650 | 0 |
_aNew products _xManagement. |
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650 | 0 | _aBusiness planning. | |
650 | 0 | _aMarketing research. | |
650 | 0 | _aMarket segmentation. | |
650 | 0 |
_aCorporations _xGrowth. |
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655 | 7 |
_aElectronic books. _2local |
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710 | 2 | _aebrary, Inc. | |
856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10199729 _zAn electronic book accessible through the World Wide Web; click to view |
942 |
_2lcc _cEBK |
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999 |
_c193808 _d193808 |