| 000 | 03390nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | ebr10484636 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 110527s2011 cauad s 001 0 eng d | ||
| 010 | _z 2011022697 | ||
| 020 | _z9781118022511 (pbk.) | ||
| 020 | _z9781118151532 (e-book) | ||
| 020 | _z9781118151525 (e-book) | ||
| 020 | _z9781118151518 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)747412435 | ||
| 050 | 1 | 4 |
_aHF6146.I58 _bW45 2011eb |
| 082 | 0 | 4 |
_a659.14/4 _223 |
| 100 | 1 |
_aWeintraub, Marty, _d1959- |
|
| 245 | 1 | 0 |
_aKiller Facebook ads _h[electronic resource] : _bmaster cutting-edge Facebook advertising techniques / _cMarty Weintraub. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJohn Wiley & Sons, Inc., _c2011. |
||
| 300 |
_axxii, 263 p. : _bill. |
||
| 490 | 1 | _aSerious skills | |
| 500 | _aIncludes index. | ||
| 520 |
_a"Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"-- _cProvided by publisher. |
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| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 630 | 0 | 0 | _aFacebook (Electronic resource) |
| 650 | 0 | _aInternet advertising. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 830 | 0 | _aSerious skills. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10484636 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
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| 999 |
_c198393 _d198393 |
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