000 01536nam a2200397 a 4500
001 ebr10210687
003 CaPaEBR
007 cr cn|||||||||
008 081021s2003 enka sb 001 0 eng d
020 _z9781861976642
020 _z9781847650009
020 _z186197664X
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)277199927
050 1 4 _aHD69.B7
_bB73 2003eb
245 0 0 _aBrands and branding
_h[electronic resource] /
_c[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260 _aLondon :
_bProfile Books,
_c2003.
300 _axv, 256 p. :
_bill.
490 1 _aEconomist series
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aBrand name products.
650 0 _aBranding (Marketing)
650 0 _aBrand name products
_xManagement.
650 0 _aBrand name products
_xForecasting.
655 7 _aElectronic books.
_2local
700 1 _aClifton, Rita.
700 1 _aSimmons, John,
_d1948-
700 1 _aAhmad, Sameena.
710 2 _aebrary, Inc.
830 0 _aEconomist series.
856 4 0 _uhttp://site.ebrary.com/lib/kliuc/Doc?id=10210687
_zAn electronic book accessible through the World Wide Web; click to view
942 _2lcc
_cEBK
999 _c205232
_d205232